Seventh Generation Makes Reading Product Labels Easier
by Jaymi Heimbuch, San Francisco, California 
on 12.11.08
Seventh Generation has a downloadable widget and a mobile phone app that make reading labels a whole lot easier when it comes to confusing and utterly unpronounceable ingredients.
In addition to the label reading guide on their website, Seventh Generation has a couple extras to make understanding labels easier. The widget is currently available for Windows Vista, though that’ll hopefully change soon. And the mobile phone app is great, but no word right now on if there’ll be an iPhone app.
Basically, the reading guide offers a searchable or browsable index of ingredient items that explains what the ingredient is, what it is used for, the effect it has, and related items. With it, you can make more comfortable and informed purchasing decisions, and avoid the toxic brew many cleaning products contain.
More on Seventh Generation
Book Review: Seventh Generation's "Naturally Clean"
The TH Interview: Gregor Barnum, Seventh Generation Director of Corporate Consciousness
Seventh Generation Household Cleaning Products
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