Great Dig at Panasonic, Or Sad Mishap?
by Jaymi Heimbuch, San Francisco, California
on 11.25.08
This ad is great for consumer awareness. But the medium seems a little...odd. Busting Panasonic's chops on a giant Panasonic screen in Times Square could be either a beautifully pulled off dig, or an unfortunate coincidence.
Either way - the ad's message is certainly huggable.
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Definitely a mixed message!