Edun Pops Up in San Francisco, Los Angeles
by Jasmin Malik Chua, Jersey City, USA on 10. 9.08
Photo credit: Edun
Attention, Edun fans: The socially and environmentally conscious fashion label will be setting up temporary shop in San Francisco and Los Angeles to showcase its Fall/Winter 2008 collection, which we first featured on TreeHugger in February.
Edun, which was founded by U2's Bono and his wife, Ali Hewson, will be partnering with Azalea in S.F. (6-19 October) and Ten Over Six in L.A. (4-16 November) to get its goods directly into your hot little hands. The best part? True to the company's philanthropic roots, 15 percent of total sales from the four-week cameo appearance will go to charities ONEXONE and the H2O Africa Foundation.
According to a press release, Edun drew its inspiration from Nocturne, "a musical composition inspired by, or evocative of, the night."
Nocturnes are tranquil, expressive and lyrical and at times a bit dark. In true EDUN fashion this season’s collection is a blend of nature, nightfall and music with a touch of rock and roll edge. The collection has a sophisticated tone and monochromatic palette with a focus on texture.
For a program of in-store activities, including screenings of short documentaries produced by VBS.tv in Uganda for Edun's sister brand, Edun Live, visit Edun's Web site.
More on Edun
Edun Fall/Winter 2008 Collection Preview
Bono, Edun Live, and CBS Team Up To Make Organic “Survivor” T-Shirts in Africa
EDUN: Intriguing. But How Green? How Fair?
Edun James Jacket from Saks Fifth Avenue
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