For The North Face, (eco)Life begins at 40
by Warren McLaren, Sydney on 08.11.08
Aside from discussing a small project in greening a retail store, (and the old connection to Esprit’s Ecollection and Parque Pumalin in Patagonia) we haven’t made much mention of outdoor clothing and equipment company, The North Face, on these pixels. But now they are celebrating their 40th birthday, the company might get more of a look in.
Not only have they signed on board with the bluesign, (the Swiss-based organisation that helps the textile industry understand the chemical impact of the production processes), but The North Face (TNF) have also announced they will offset 100% of their North American energy use.
This will be a three pronged action. Their west coast distribution centre will derive 25% of its energy needs from a 1MW solar plant hosted by EI Solutions and Recurrent Energy. They’ll also buy Renewable Energy Credits (RECs) from Bonneville Environmental Foundation‘s Green-e wind program, and finally any remaining emissions will be offset under the Conservation Fund‘s Go-Zero land restoration and tree planting programs.
The Sustainability Journey
In related sustainability initiatives, The North Face Canadian office, which is LEED certified, cut its electricity load by 54% through installation of light sensors, and shrunk water use by 41% with better water fixtures. And the company report that in 2008 their staff contributed 700 hours to local conservation organisations.
Doug Schnitzspahn, writing for the Outdoor Retailer summer trade show's blog, asked TNF President, Steve Rendle, how important green is to The North Face's business? His response: "We refer to sustainability as a journey. It’s not something we can define overnight and say that we are sustainable. [...] You really have to look at how the company will evolve over the long-term in defining sustainability. We have a very strong sustainability commitment and platform to change how we as a larger corporation think, act and operate." Which doesn't exactly clarify much, but at least they are on the journey. We also note that TNF were offering to offset the carbon emissions of journalists attending the trade show.
::The North Face, via EcoTextile Magazine
More Green Outdoor Sports:
• TreeHugger’s How to Green Your Outdoor Sports.
• Patagonia - Eco Pioneers
• Marmot Upcycle
• Sierra Designs Green Effect
Thirsty for more? Check out these related articles:
- Renewable "Energy Islands" at Sea Could Power Cities, Produce Fresh Water and More
- The Green Dragon Wakes: Are China’s Eco-Efforts A Sign of Things to Come?
- First Carbon Neutral Suit Available, But Better Act Fast
- 360 Wind Powered Wal-Mart Stores by April 2009
Seems like a great step. And while I feel like there is generally a lot of negative feedback in response to such moves (it's easy to point out shortcomings in most green programs), there is one part that worries me: "100% of their North American energy use." What percentage of the company's total energy use does this account for? I'm being genuine here, I have no idea what the answer is. I have my fair share of products from TNF and I'm pretty sure that most of them weren't made in North America. Of course, I could be wrong (looks like I have some labels to check when I get home).