First Organic Fast Food Chain Opens in Germany
by Christine Lepisto, Berlin 
on 08.28.08
Organic. Regional. Seasonal. Fast. Fine. Nat.
Yep, Nat.. We really don't understand the period, but we get the concept. "Nat." is the name of an organic fast food restaurant which has opened in Hamburg as the first of a planned chain of fast-food locales to be run by both the parent company and under franchise. The menu starts with soups and salads, for a strong vegetarian or vegan basis. Entree offers include burgers -- either beef, lamb or vegetarian; grilled chicken, steak or fish plates; and a selection of seasonal hot casserole or pasta dishes. Your conscience will wince at turning down the fruit salad in favor of the chili-chocolate cake. Could it compromise on a sweet waffle with berries? A kids' menu suits the younger pallet and keeps the family pocketbook in order.
Organic, Sustainable, Fair and Responsible
The menu is designed quarterly to emphasize regionally produced ingredients, all of which a certified organic. Where imports are used to spice up the menu, Nat. is committed to many products that are Fair Trade.
Growth Strategy for Organic Fast Food at Nat.
Nat. is striving to open several more locations in Hamburg before the end of the year, and to have at least five outlets in each of Germany's major cities: Hamburg, Munich, Frankfurt, Cologne, Berlin and in the industrial belt known as the Ruhrgebiet. The five-year-plan at Nat. envisions 16 company stores and 34 franchise locations. Expansion outside of Germany, into England, Denmark, Sweden, Norway, the Netherlands, Belgium, Switzerland, Italy, Spain and Austria will meet the foreseen demand for wholesome, planet- and human-healthy meals.
Fast-food and to-go are booming in Germany. The organic trend which grows worldwide strengthens the core following which organic foods have long enjoyed there. So Nat. is a natural to be successful.
More on Organic Fast Food
Nat.
Paul Newman and Michael Nischan Open Organic Restaurant
Sellers Markets' Sustainable Fast Food
Organic To Go: Lazy Way To Eat Organic
Fast Food Is Balls
What's In A Name? Babes 'N Burgers: Organic Treats For All Ages
More on Why Conventional Fast Food Is Bad
The Meatrix 2.5: A Look Inside Fast Food Nation
Fast Food Cooking Worse For Air Than All The Trucks On The Road
No Free Refills: Fast Food Packaging Industry Destroying Southern US Forests
Follow @TreeHugger on Twitter & get our headlines with @TH_rss!
Thirsty for more? Check out these related articles:
- 7 Easy Vegan Recipes to Get You Through Your First Week of Veganism
- Eat a Vegetarian Diet, Reduce Your Carbon Footprint by a Ton
- Forget Going Green Because It's the Right Thing to Do—Go Green to Make Your Neighbors Jealous
- Vegetarians: Are You Getting Enough B12?
- Buttermilk Summer Squash Soup: Elegant, Seasonal, Delicious
- Chipotle Goes Green, Plus Recipe for Hormone-Free Braised Pork with Chipotle Peppers
I wonder if any of this menu will include raw vegan foods?
Vegan salads on the menu look like raw vegan. But the menu doesn't seem to be focusing on a true "raw" angle.
Oh.. I´d like to be part of a chain like this one!
Anyone interested in partnership? Or have your restaurant opened any job opportunity?
I´m living in Sao Paulo, Brazil but willing to move to another country.
Cheers!!!