Coke and Ecotricity to Install 2MW Wind Turbine
by Sami Grover, Carrboro, NC, USA on 08.27.08
Planning Application for Wind-Powered Coke Factory
The UK-based renewable energy developer Ecotricity is no stranger to working with large companies. From installing turbines at a Lotus car factory to joining forces with major DIY retailer B&Q, the company specialises in finding influential allies in their efforts to bring wind energy firmly into the mainstream. Their latest collaboration is likely to raise the hackles of those in the environmental community who believe that some companies are simply not reformable, but it is also another sure sign that renewable energy is being adopted by the biggest of big business - Ecotricity and Coke have just announced a public exhibition for a planning application to install a 2MW wind turbine at Coke’s Wakefield plant – the largest soft drinks manufacturing facility in Britain. Given Coke’s previous environmental sins, like industrial spillage in Bogota or efforts to sabotage Israeli recycling legislation (not to mention an inherently unhealthy product!), efforts such as these are not likely to green the company’s image overnight, but it’s certainly a step in the right direction. (For those interested, Ecotricity also have an online exhibition showing photo montages of how the turbines might effect the local view).
::Ecotricity:: via site visit::
More on Coca-Cola’s Environmental Record
Coca-Cola Pours Bad Business Ethics on Israeli Recycling Laws
Coca-Cola Femsa Faces $111,000 Fine Over Contamination in Bogota
Can Coke Save Lives?
Coca-Cola to Spend $3m On Green Upgrades
Every Olympic Athlete’s New Shirt: Made of Recycled Coke Bottles
More on Ecotricity
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The TH Interview: Dale Vince
Dale Vince to Develop Electric Sports Car and Domestic Wind Turbine
Ecotricity and B&Q to Erect 2MW Wind Turbine
Zerocarbonista: Dale Vince of Ecotricity Launches New Blog
A Great Britain is a Green Britain: Dale Vince Challenges Gordon Brown
Ecotricity: 20 More Urban Wind Projects Planned
Ecotricity's 'Global Cooling Machines': Stunning Video
Popeye and Ecotricity Join Forces to Fight Climate Change
Carbon ONset Calculator Designed to Negate Carbon-Free Convention
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You really should learn the difference between m and M. What you meant to say was they're installing a 2MW. 2mW makes no since.
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Author's comment:
Thanks Ryan - now corrected, with apologies.
Pop, Soda, Corn Syrup based sugar-bombs, whatever you want to call them -- are not inherently unhealthy
Drinking too much water can have an adverse affect on an individual's health."Oh n'ose! Water is inherently unhealthy, just like Cxxx is inherently unhealthy." Either way it's not a reasonable statement.
Now, saying cyanide in inherently unhealthy is an entirely reasonable statement.
Am I advocating consumption of soda on the scale currently seen in North America ... not a chance - as it's not currently in moderation for a great deal of people, especially children.
That said -- the occasional ( and I do mean occasional ) sugar-bomb treat is not particularly bad for children either.
*****
Oh and I do like the rest of the post, including the mention of the previous environmental sins.
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Author's Comment:
Fair point TrollPatrol - It's not the drink itself so much as the quantity consumed (and the relentless marketing to ensure ever-greater quantities are consumed). It would be fair to say though that coke is a darn site less healthy than many other drinks though (water, juice, other non-corn syrup based sodas etc.)
So many products are going "green" these days as the word has become increasingly vogue. I am a fan of this factory implementation, however, because using a renewable like wind means that the factory will reduce its carbon footprint for generations to come in a big way. It is also setting a great example for others. I work for Sharp LCD TVs and their factory in Japan boasts one of the world's largest solar panel arrays on a rooftop on the whole world, making it one of the smallest carbon footprints of any company of its kind. I truly hope other companies follow these examples which would make the technology more sought after and therefore cheaper for the lay man.