Biking Across America with WE ADD UP - Day 9: Meeting Jill Palermo
by Carson Poe and Eric Plosky, Boston, MA on 08.16.08
This post is one in a series of video blogs about biking across America with WE ADD UP to raise awareness about how to stop global warming. Check out more posts in this series here.
On the first rest day of the bike trip, Eric and Carson paid a visit to WE ADD UP headquarters near Cleveland, Ohio, and interviewed co-founder Jill Palermo about her T-shirt campaign to combat global warming. Jill gave us the exclusive back-room tour, where we heard about how she got the idea to start WE ADD UP, and saw T-shirts getting ready to be sent out so that their new owners can be counted in the fight against climate change.
WE ADD UP is an organic t-shirt campaign that counts you in the fight to stop global warming. Choose an action you’re committing to doing on the back of your tee. 28 choices include Recycle, Buy Local, Bike, Plant Trees, and Shower Together. And, on the front of your tee, we custom hand-print YOUR number to count you in. Your number represents your position in the global count of people adding up to make change. Each tee is totally unique and starts conversations wherever it is worn. Enter coupon code “bikeguys” at checkout and receive 10% off your purchase. Get counted now!
Thirsty for more? Check out these related articles:
- DIY Ice Tires for your Bicycle
- Weather the Storm with These 6 Green Tips
- Grab A Green Bike Light
- A Resolution for 2009: Around the World in an Electric Bike
Urban Re:Construct Competition Challenges Designers to Rethink the City Block
|
The Week in Huffpo: Olympics, Drilling, Bike Sharing and More
|
So what do they do with the money?
This looks like just another scam to separate you from your money.
Don't buy a shirt, just do something!
Check out our Green and Giving section for details on how the project helps people and the planet- http://www.weaddup.com/green
Unless you want to walk around naked, you've got to wear a shirt. So, while you're at it, we think you might want to choose a shirt that is 100% certified organic cotton (for it's obvious benefits to the whole system) and one that inspires people around you and starts conversations.
Money doesn't change the world. People do. Through conversations, education, and inspiring people to take that next step toward a more sustainable lifestyle. That's what WE ADD UP is all about.
Peace!
I stand corrected!
I could not find that section of your web site when I logged on earlier. You may want to make this portion of your web page more prominent.
By the way, I do wear shirts. I'm just tired of green-wash.
Have a good day!