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Toyota to Boost Prius Hybrid Production by 70% Next Year

by Michael Graham Richard, Gatineau, Canada on 07.28.08
Cars & Transportation

Gray Toyota Prius Hybrid Car photo

Toyota Increasing Prius Hybrid Production
After the launch of the 3rd generation Prius hybrid next year (actually, the 4th generation if you count the NHW10 model which was sold only in Japan between 1997 and 2000), Toyota plans to boost its production to 480,000 units per year, or 70% more than now. So while it took Toyota over 10 years to sell 1 million Prius hybrids, it will almost certainly sell its second million in only a couple of years.

Pale Green Toyota Prius Hybrid Car photo

Where is the Prius Made?
At present time, most Prius hybrids are made at Toyota's Tsutsumi plant in central Japan. Toyota will move production of its Wish minivan to another plant to free up some capacity at Tsutsumi.

As we've written about previously, Toyota can't keep up with demand for the Prius, so the boost in production should help reduce waiting lists and maybe even help prices go down.

Toyota
Toyota Can't Make Enough Prius Hybrids to Meet Demand
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Toyota Prius Hybrid: 1 Million Served

More about Toyota Increasing Prius Production
Toyota to boost Prius output by 70%

Comments (4)

Great news. Better that than more SUVs

jump to top Anonymous says:

I thought they had a bottleneck with battery production, too...
anyone know how that's being resolved?

jump to top Jay Fretz says:

"Toyota to Boost Prius Hybrid Production by 70% Next Year"

This is probably unrelated, but apparently soul-destroying joylessness is also slated to go up by 70% next year. Just a coincidence, I'm sure.

jump to top Anonymous says:

Just an FYI. They were going to make the Highlander at their under-construction North Mississippi plant, but the changing winds of fuel prices has led them to instead switch this plant to the Prius.

So, instead of yet more SUX 2000's, more Prius's

jump to top Jack Smith says:

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