Eco Meets Ecco In New Prize For Sustainable Fashion
by April Streeter, Gothenburg, Sweden on 07.21.08

More prizes and accolades for designers who lessen the footprint of their goods from design through production to end of life are always welcome. The Ecco Domani Fashion Foundation has given grants to emerging ready-to-wear designers for awhile now, and just recently added a new category for sustainable fashion - worth a $25,000 show. Applications due October 3 at the EccoDomani site.
But what would be really great is to see more prizes for sustainable and sensibly priced eco-fashion. And then, a totally green H&M, or Lands End, or even a Bitten - what we absolutely need is a Whole Foods of sustainable fashion for the rest of us - socks to sweatshirts to shoes. Until that happens, it's very difficult to buy green fashion for say, back-to-school, or winter wear for a family. It's all a bit too piecemeal. For now, we have to rely on eco-boutiques such as London's new Devidoll that group together more designers of green fashions, and of course on TH spottings of really cool new eco-goods! Via ::EccoDomani.com
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I wish that as we revolutionize our lifestyles, we could also as a society revolutionize the way we treat eachother. While it is good that fashion industries are going green, the way they celebrate emaciated women's bodies is disgusting. Eating less to maintain an unhealthy weight is not natural and therefore not green. Fashion should be pushed to work to end eating disorders while it works to end global warming.
At this time of great change...I ask myself, why can't we have it all?
I agree. This is why I love Mountains of the Moon. They've been doing the eco-fashion thing for years and obviously aren't doing it just to hop on the green bandwagon with dollar signs in their eyes like so many other designers/clothing companies. Their designs are on-trend and fashion-forward (and made in the U.S.) but they don't feel the need to to charge $500 for a friggin' dress. People need to start looking at all of these eco-fashion lines popping up. Let's the support the companies and designers who have been doing this for a while instead of those who never cared before and are suddenly calling themselves "green."