A Picture is Worth... Surfriders' Catch of the Day
by Karin Kloosterman, Jerusalem, Israel on 06. 6.08
How about freshly “caught” fillets of condoms, a plastic surprise or Styrofoam bites? Here are a few examples of “Catch of the Day,” a guerrilla ad campaign sponsored by Surfrider Foundation to educate people at farmers’ markets about the amount and kinds of pollution dumped into our seas.
Working with the ad giant Saatchi & Saatchi, real life trash was collected from various beaches in America (the condoms are from Newport Beach, California), packaged to look like seafood and then offered at various farmers’ markets.
(We seriously wonder if the ad execs from Saatchi collected the condoms or if they made the surfers do it. Ick.)
Jump over the fold to see what other kinds of “goodies” one can collect from the sea. There is also an educational video from Surfrider worth viewing.
Plastic Surprise from Galveston Beach, Texas
Styrofoam Bites from Long Beach, California
Aerosol Cans from South Padre Island, Texas
Butts and Bits from Venice Beach, California
Surfrider Foundation film offered through their website
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i hope those aren't styrofoam trays that they're using...
I'm pretty sure those are styrofoam trays and plastic wrapping.
Kind of defeats the purpose of their message. Fine if you want to get the message out about being environmentally responsible for your trash but you now helped create more that will end up in a landfill !!!
Hey Surfrider.....Couldn't you have thought of a better way to display the trash?!
here in nyc we call floating condoms "coney island whitefish". we have combined sewer overflows, which discharge saintary waste, so after a rainstorm, you can also spot the rare and elusive brighton beach eel (tampon applicator!)
The medium *is* the message here. Since you can't actually eat these, if you buy them, you buy them as art.
i'm not condoning their use of styrofoam, but the message is more about litter in streets and waterfron areas. many waterfront communities have stormwater catch basins that drain directly to the ocean. therefore, these 'catches of the day" are littler ending up the recieving waterbodies after storm events.
I think the packaging adds to the point.
Actually some of the styrofoam used in food packaging (like eggs) is recyclable (just a pain to do it). So lets hope that is what they are using.
I thought that the package just emphasises their point, people who eat meat buy their meat cuts in those types of trays; its just a statement about what we're buying and where it comes from. I don't think the point of the photographs would get as a far if they didn't use the packaging.
I tried to submit a message and it wound up on some reddit page. How do I move it here?