Billboard Made of Lettuce Grows On You
by Lloyd Alter, Toronto 
on 06.12.08
Dare we say that we actually like something from McDonalds? It's a billboard that was set up in Chicago last fall to promote their "health conscious" menu, and just won a Gold Award for Leo Burnett at the Innovative Advertising Awards.
Fast Food News (a prime TreeHugger source of breaking news) says "the creative team worked closely with a horticulturalist to create a billboard that could start with 1½-inch spouts and grow into lush leaves. The garden appears to be safe from being plucked apart by birds because there is no place for them to perch and peck."
Video of it growing (in fast motion) below the fold.
Thirsty for more? Check out these related articles:
- Top 7 Ways to Eat Green This Fall and Winter
- Slaughterhouse Shut Down for Animal Abuse; Like Accusing the Army of Collateral Damage
- Is Your Favorite Restaurant Serving Local Food? 7 Ways to Tell
- The Secret to Greener Take Out? Being Prepared
- Humble Pile: Human Waste Composting Project in Chicago
- Meet Emily "Alix" Fano, Co-Chair of PS 166's Green Committee
Comments ()
