Message Trumps Medium: Five Sort Of Green Billboards
by Lloyd Alter, Toronto 
on 06.13.08
David Ogilvy, the founder of Ogilvy and Mather, wrote: "I have a passion for landscape, and I have never seen one improved by a billboard. Where every prospect pleases, man is at his vilest when he erects a billboard." To an earlier post on billboards, commenter Todaystoptrend wrote: "There are no acceptable billboards! Please rethink your position!" There is a survey in this for another day, but one must admit that some of them are clever. As McLuhan might have said: Hate the medium, love the message.
Billboards with a Green Message
Solar Powered Billboard Wins Prize feeding power to its neighbours.
It's Not A Billboard, It's a Power Plant although many of our readers think its neither, but a photoshop job.
Pedal Power Lights LED Billboard -a campaign to show how energy-efficient LED lights are.
Billboard Made of Lettuce Grows On You but it is still McDonalds.
Hacked Billboards
The Billboard Liberation Front smelled opportunity here. Quote of the Day: David Ogilvy on Billboards
Imagined Billboards
Brendan O'Grady imagined inhabiting the structure of a billboard. Urban Intensification: Inhabiting Billboards
Thirsty for more? Check out these related articles:
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- Meet Vipe Desai, Founder of project BLUE (Interview)
- Focus Earth Episode: Man Vs. Nature
- Meet Brent Ridge, Farmer and Founder of Beekman Farms
- Permaculture Principles: Diversity
- The World's Most Cited Climate Change Denier: The World's Leading Climate Scientist?
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