Mass Customization from Design Democracy '08

Mass Customization from Design Democracy '08

We love the idea of Design Democracy, where Bryce and Kerry Moore designers and artists can submit ideas for designs that can be built using mass-customization processes." The brought a few of the winners of the first competition to ICFF. Joel Edmondson's DNA chair has some very interesting attibutes; it is moulded plywood, which tends to favour identical sizes and shapes. However Joel turned it into a bespoke chair, made to order in different sizes through the clever metal joint, which permits the height and depth to be adjusted. Pretty smart stuff. Joel explains how his chair works, and the ideas that went into its conception, in our exclusive video after the jump. ::Design Democracy '08 and ::ICFF 2008