First Eco Browser Debuts on Earth Day
by Mairi Beautyman, Berlin, Germany 
on 04.22.08
Wouldn't it be nice to support a green cause by just being online? Today, just in time for Earth Day, the first green browser breaks onto the scene. Maybe you've already heard of Flock, a social web browser that in effect, puts all your social networking sites under one roof (Facebook, Flickr, and YouTube, blogger, etc.). Powered by Mozilla Firefox and using a Yahoo search engine, the Flock Eco Edition (more editions are in the works) comes loaded with some of the top green content on the web -- and 10 percent of proceeds go to an eco cause selected by users.
"This is a new way of thinking about using a browser," explains Flock vice president of marketing Dan Burkhart. "We are creating an out of the box experience -- gathering the best of the best."
Users can drag and drop stories from TreeHugger, PlanetGreen, Think MTV, National Geographic, and Environmental News Network (ENN) to name a few onto contacts in social sites. Before the end of the year, a
a poll will be posted on the site that will allow you to submit charitable organizations worthy of a windfall. A running tally will keep track of the top submissions.
"The environment requires people to be informed," says Burkhart. "Collectively, this is how we can influence change." ::Flock Eco Edition Also see ::Mozilla Firefox Goes 'Organic' ::Black Google Saves Energy ::How to: Recycle Your Computer ::How To: Build a Green(er) Computer
Image top: Courtesy of The Seitch Blog. Image bottom courtesy of Flock Eco Edition.
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Very nice green effort! Whatever we do in the green front helps to change general attitude of citizens to more environmentally sustainable life - present.
Even though, we only think about this matter, that is much better than nothing, because it slowly, but persistently builds up a new perception about our environment in our minds.
I agree with Curt, it is great to see more people helping to make the world aware of the environment and what we can do to help. I am using a toolbar that donates money to the World Wildlife Fund - you can help their cause as well by going to http://www.greenandsave.com/search_and_support.html -- together we can all make a difference. Thanks to Treehugger for their coverage of Earth Day