First Eco Browser Debuts on Earth Day
by Mairi Beautyman, Berlin, Germany on 04.22.08
Wouldn't it be nice to support a green cause by just being online? Today, just in time for Earth Day, the first green browser breaks onto the scene. Maybe you've already heard of Flock, a social web browser that in effect, puts all your social networking sites under one roof (Facebook, Flickr, and YouTube, blogger, etc.). Powered by Mozilla Firefox and using a Yahoo search engine, the Flock Eco Edition (more editions are in the works) comes loaded with some of the top green content on the web -- and 10 percent of proceeds go to an eco cause selected by users.
"This is a new way of thinking about using a browser," explains Flock vice president of marketing Dan Burkhart. "We are creating an out of the box experience -- gathering the best of the best."
Users can drag and drop stories from TreeHugger, PlanetGreen, Think MTV, National Geographic, and Environmental News Network (ENN) to name a few onto contacts in social sites. Before the end of the year, a
a poll will be posted on the site that will allow you to submit charitable organizations worthy of a windfall. A running tally will keep track of the top submissions.
"The environment requires people to be informed," says Burkhart. "Collectively, this is how we can influence change." ::Flock Eco Edition Also see ::Mozilla Firefox Goes 'Organic' ::Black Google Saves Energy ::How to: Recycle Your Computer ::How To: Build a Green(er) Computer
Image top: Courtesy of The Seitch Blog. Image bottom courtesy of Flock Eco Edition.
Very nice green effort! Whatever we do in the green front helps to change general attitude of citizens to more environmentally sustainable life - present.
Even though, we only think about this matter, that is much better than nothing, because it slowly, but persistently builds up a new perception about our environment in our minds.
I agree with Curt, it is great to see more people helping to make the world aware of the environment and what we can do to help. I am using a toolbar that donates money to the World Wildlife Fund - you can help their cause as well by going to http://www.greenandsave.com/search_and_support.html -- together we can all make a difference. Thanks to Treehugger for their coverage of Earth Day