This Is Your Brain On Mass Customization
by Lloyd Alter, Toronto 
on 03.27.08
Alexander Lervik took an MR scan of his own brain, processed it through a 3-D printer, and turned it into a lampshade. Never was the concept of mass-customization demonstrated so graphically. ::Lervik Design via ::Boing Boing
To the inevitable question "Why is this on TreeHugger?" Such technologies will let you order up exactly what you want from the world's best designers and have it made to your specifications right where you are. See In An Absolut World Everything is Downloadable
See more from TreeHugger on mass customization at Green Materials + Mass Customization = Peter Pless's Comp Lounge, Design Democracy Competition: Mass Customization Gets Real , Unto This Last: Micro-Manufacturing Hits the High Street and Made-To-Order Muesli
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I still don't get it. So we have someone go through a lot of trouble to make something ugly and cluttery - a brain-shaped lamp - and call this new type of pointless consumerism 'green'?
Treehugger needs to lay off the "buy more more now now!" mantra. Just because someone used a tiny bit of recycled matierials or did something the tiniest bit green in designing some useless crap does not mean it's green.
We need some standards here.
Consumerism should not be condoned.
You're missing the point- which is the technology which allows a person to create an item in their home, instead of having it shipped to their location, thus saving the fuel and packaging involved in transportation. The raw materials used to create these items can be purchased in bulk and shipped more efficiently than shipping multiple individual items.