PJUX - Delux Danish Footwear
by Leonora Oppenheim, London, UK 
on 03.21.08
You might well have men crawling after you if you wear these beautiful shoes to walk down the street, but the PJUX line by Danish designer Agneta Rautio is not just for women to wear and men to admire, Rautio has got women down on the ground appreciating the men's range as well (see over the fold)! These shoes are chic with a twist, interesting detailing and gorgeous colours make them a distinctive addition to the ethical footwear shelves. Rautio tells us that she only uses chrome-free and vegetable tanned leather for the uppers, sustainably sourced European wood for the heels and soles made from repressed leather scraps. All the manufacturing process is done in Spain. We love the amazingly funky ankle boots over the fold!
PJUX shoes are available at various stockists in Copenhagen and New Yorkers will be happy to hear that Swedish eco-favourites Ekovaruhuset have them as well.
:: PJUX
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Hmm... Anorexic heroin chicks. That's really sustainable guys. At the end of the day, high heels are for failures, regardless of your green-ness.
Total awesome shoes! Where do I buy a pair?
Cheers,
Jessica Bond
Medical Careerist
http://jessicabond.blogspot.com
Ok. Granted, I don't own a pair of high heels, and I am unable to walk in them, but there will most likely always be people who wear them. Fashion is rarely practical. Are skirts for failures too?
Regardless, I'm glad the fashion industry is stepping it up and "going green". Any small steps that can be taken help, even if we don't necessarily agree with the accompanying fashion statement.
Yeah, let's laud the self-professed good intentions of a designer and ignore whatever reenforcement of unrealistic female stereotyping on a massive scale much less the impact on a gullible consumer market.
On top of that, while PJUX may profess to being environmentally conscious, the use of ANY leather (regardless of first or second hand use) means that an animal had to die for someone to look fabulous. Great. And what about the leather used for the rest of the shoe line? Can we assume that it was equally environmentally conscious, or is there a reason PJUX refrained from disclosing details?
is it me, or is the name pronounced 'pukes'? could this be a satire?