Hudson's Bay Company Going All Lululemony
by Lloyd Alter, Toronto on 03. 1.08

All we can do is laugh and quote Torontoists's Patrick Metzger:
The Hudson's Bay Company, the storied Canadian retailer built on the eviscerated and flayed corpses of a million fur-bearing mammals, is looking to make amends. The display window of the Yonge and Bloor [Toronto] store is currently offering passersby a few suggestions on how to make their lives greener. Notably absent from the eco recos is "Buy Less Stuff." ::Torontoist


















I saw a very similar window display in the Garage clothing store in Edmonton. A list of all of the things that I could do to save the planet. I thought about adding another thing to the list, on the other side of the window... "Stop shipping goods from China"
The last line on the list seems anomalous to me: "spend less on dinner" - what's this got to do with being green? Surely, spending MORE on dinner is the key - making sure all your ingredients are locally produced using organic farming methods. Spend LESS and you're probably looking at a plate full of intensively farmed real food-alikes produced who-knows-where, full of who-knows-what and with who-knows-how-much environmental impact. Or does it mean: "grow your own food"?
Are the bikes the part of the display? If they are, that is the best advice.
I realize people have a powerful need to feel like they are in with the group that is in the know, and sneer at all that are not as enlightened. I myself have huge moments of frustration that people are still driving SUV's, questioning global warming, and acting like their consumption patterns have nothing to do with global climate change, or BTW poverty and pollution.
However.....
Is every one in Toronto doing something on that list yet?
Would it be better if everyone did do at least one action against global warming?
Are they more likely to do so if they get the message that they should every place they turn?
No, yes, yes.
We are not going to change our trajectory by being an exclusive group of super greens, we are going to have to get the most oblivious John and Jane Q. Avergage to change their behaviour. And if the Hudson's Bay company helps with the advertising, I say thanks.
However I might suggest that they talk to someone who knows something about global climate change before they write their copy.