Greenwashing Index: Rate Your Favorite
by Lloyd Alter, Toronto 
on 03. 7.08
Readers who follow our Greenwash Watch will enjoy Greenwashing Index, a new website set up by Austin's Enviromedia Social Marketing, who also founded America Recycles Day. It is an "interactive forum that allows consumers to evaluate real advertisements making environmental claims."- you submit a print or youtubed ad and vote on it on five criteria- does the ad mislead with words, images, make vague or unprovable claims, overstate how green the product or company is, or mask important information.
It is also entertaining and fun.
This Chevy ad got a 4.6 out of 5 maximum for suggesting that hydrogen fuel cell cars are zero impact, without mentioning where the hydrogen came from.
This "local and lovin' it" shirt is made in Bangladesh. Lots more at ::Greenwashing Index
Thirsty for more? Check out these related articles:
- Focus on Focus Earth Greenwashing: Know When a Company Is Green And When It's Just Good at Green Imaging?
- Focus on Focus Earth: "24" Pledged to Go Green More Than A Year Ago; Is It Carbon Neutral Yet?
- Watch the World's Smallest Working Train in Action
- Recyclable Is Not Recycled: Why Recyclable is the Greenwashing-est Word Around
- PopTech's America Reimagined: Bringing Brains Together at the Coolest Conference You've Never Heard Of
- Listography.com: Digital Solution to Paper Problem for List-Making Fanatics
Comments ()
