Google Goes Black For Earth Hour
by Mark Ontkush, Boston, Massachusetts, USA 
on 03.29.08
Google raised energy awareness to the googleth degree today by changing their home page from white to black in support of the earth hour campaign; their brief statement is well worth reading. While the Googlers still don't think a permanent switch saves energy (a common misconception in a surprisingly complicated issue), the awareness is good enough for us; it's 95 percent of the battle. You Rock. :: Google
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