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Cyclist Awareness Test

by Lloyd Alter, Toronto on 03.12.08
Cars & Transportation (bikes)

London Transport is running an ad campaign to reduce the number of cyclists that are hurt on the roads, noting that only a portion of what you see actually enters your consciousness. They call it "change blindness"- people often fail to see a change in their surroundings because their attention is elsewhere. The created a great video to warn people about it. Watch it on Youtube above or the original here. via ::Matthew at Spacing Wire

Comments (2)

Interesting. This is a near-perfect copy of a 1999 visual cognition study done by the University of Illinois. Here's an article about the original study and a link to the original movie (the movie semi-large).

I like the use to which they've put this research.

jump to top Brendan says:

Wow, that is a good ad. I hope it has the desired effect.

jump to top Rosie says:

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