Delta Air Lines held quite a hootenanny at its Sky360° lounge in midtown Manhattan on Wednesday to celebrate the launch of its in-flight magazine's environmentally themed March 2008 issue, which you can read in its entirety online. Reason enough to party hearty and imbibe large quantities of Vodka 360? No one appeared to be complaining, even though eco-savvy details were few and far between: An eco-concierge desk manned by the staff of Greenopia, a multimedia presentation by the self-professed world's first eco-luxury vodka brand, and a terminal where guests could donate directly to The Conservation Fund. (Delta partnered with the non-profit in April 2007 to allow passengers to offset their air-travel carbon emissions.)

Delta's Sky is now certified by the Sustainable Forestry Initiative, a program we have found somewhat dubious in the past. To the airline's credit, however, it did launch the first comprehensive in-flight recycling program in the United States, although this is currently limited to domestic flights into Atlanta. Still, some of the contents of the goodie bag each guest received, made of recyclable polypropylene in China, had us baffled:

1. A Sky360° T-shirt, sized large, conventional cotton
2. A Delta amenities bag (contents all made in China)
3. A Heineken face towel, conventional cotton
4. A copy of Greenopia's San Francisco guide, plus a coupon for a free copy of the New York City guide when it's released
5. A SkyMall keychain, plus a 10 percent SkyMall discount voucher
6. A compact fluorescent bulb (OK, this we get)
7. A Vodka 360 martini glass
8. A tiny bottle of Stirring's Simple Apple Martini mixer (non-organic, as far as we can tell)

Anyone here shop at SkyMall?

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