Aveda Makes NY Fashion Week Greener
by Jasmin Malik Chua, Jersey City, USA 
on 02. 6.08
Photo credit: Jon Gurinsky
Aveda is taking some of the designers participating in the Fall/Winter 2008 Fashion Week in New York City under its green wing. Rodarte, 3.1 Phillip Lim, Rag and Bone, Thakoon, and Edun, with the help of the 100 percent wind-powered skincare and cosmetics company, have committed to taking the following steps:
1. Replace bottled water with New York City tap water, which will eliminate up to 300 water plastic water bottles per show. In lieu of the plastic water bottles, Aveda will provide reusable liter-sized aluminum water bottles backstage (see above photo).
2. Eliminate the use of fur in shows and all retail iterations.
3. Serve organic, locally sourced food to models, stylists, makeup artists, and production staff backstage.
4. Print all program and show invitations on post-consumer recycled paper.
Aveda debuted its Green Platform Initiative at the Spring/Summer 2008 Fashion Week in September. ::Yahoo.com
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