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96-Cent Utility Service Charge For CFL's Creates Stir In Maryland & West Virginia

by John Laumer, Philadelphia on 01.11.08
Business & Politics

allegheny_power_service_area.jpg

As part of an authorized demand management program designed to 'familiarize customers with compact fluorescent bulbs', Maryland-based Allegheny Power has sent a single CFL bulb out to each customer, and added a US$0.96 charge on each utility bill. (We're not sure if this is a one-time or monthly program.) Because the charges are made without prior customer consent, it's become quite a row, with one customer reportedly refusing to pay the 96 cents and then being threatened with power cut-off. Others have responded in more complicated, laborious ways:

Hedrick, an at-home pastry aficionado, said he bakes a mean chocolate chip cookie and plans on sending a tin full of them to Allegheny Power every 30 days - with an invoice equal to his monthly electric bill.

Before you decide what you think of this, we suggest you have a look at the whole article in the Cumberland Times. The customer upset clearly has to do with Americans' preference for individual choice. (In the past, many utilities had popular programs for sending out cheap incandescent bulbs on a monthly basis, if you asked for them by checking a box on your paper bill.) As a practical matter, customers could collect or buy the cheap CFL's them from others who also don't want them and sell them for profit on Ebay. But that would not deal with the choice issue.

Via::Cumberland Times - News, "Faithful Allegheny Power customer considers mailing 'underhanded'" Image credit::Maryland Public Service Commission, Electrical Utility Service Area

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    Comments (12)

    For many individuals, freedom of choice equates to freedom to be irresponsible. It is still currently the law in most places that people can use incandescents - and other irresponsible products and technologies. As such, these people still have the legal right, the 'freedom', to be irresponsible. However, society is constantly regulating and banning products and technologies that may or may not be used, how, where, when, why, etc.

    People need to get it in their heads that environmentally damaging and wasteful products and tech.s are going to be increasingly banned, regulated, taxed, or otherwise circumscribed. The sooner people get used to it, the better for all of us.

    jump to top houston says:

    My parents live in western Maryland, and are really pissed about the fraud. There was no information that these "gifts" of CFLs would be paid for out of your utility bill. And the 96 cents will be assessed every month making them $6 CFLs.

    My parents already switched most lights to CFLs, and have replacements on hand. They don't need $6 CFLs that they don't want when they can go to Walmart and buy them for less.

    I hope this will not give power conservation a bad name...it sounds like a profit move to me...some other kind of green.

    === author's comment ===
    Viewed from a conspiratorial mindset, it is possible to see this as an advocacy tactic - whether consciously done or not I have no idea - that makes the green movement look bad and creates public blow back on purpose. After all, widespread use of CFL's will reduce electricity consumption, hence profits.

    From a customer service view, though, it just looks like a poorly thought out process.

    Which is the right view we'll probably never know.


    jump to top mike says:

    I wonder how many people tossed them out in "protest" too? I've known many belligerent types that were so anti-environmental that they would purposely waste just to upset anyone they knew to be environmentally inclined.

    Maybe someone will point that out to that utility since that would be a form of involuntary mercury pollution. As well as a general waste of resources for all concerned.

    jump to top Eric says:

    i doubt it's really that these people don't want the cfl bulbs - most, including me, would happily pay an additional .96 to get a one, it's a cost savings to me. but, i think they are upset at being forced to pay a charge for something they weren't given a choice for. there are much subtler ways to et people to switch.
    the electric company could operate like a crack dealer - give them their first bulb free, and show on their bills the saving associated with using it. then charge the .96 for additional bulbs. lol

    jump to top liz [TypeKey Profile Page] says:

    in PA we have a program that the electric co sends you 2 CFL bulbs if you log on to their website and fill out an electric usage form/website to guage your usage. Free bulbs are cool, and you can see for yourself how you save. I think the MD electric co would have made money back if they gave out the bulbs free to start.

    jump to top Chris says:

    I know using more CFLs is a good thing, but forcing people to buy them is WRONG.

    If we sacrifice some ethics and principles to defend or promote other ethics and principles, we are undermining ourselves.

    This same idea is being used in the war right now. We're systematically sacrificing our principles in an effort to defend them. If we do that, what are we fighting for?

    This strategy shouldn't be employed ever, for anything.

    jump to top brownjeans says:

    Did anyone think of the impact of extra CFLs for those who have already made the switch or the possibility that some skeptical consumer will simply throw them away? (remember the first time you turned a CFL on and it buzzed and then the light appeared different?) In Montgomery County, MD, PEPCO is charging a similar fee to every consumer to cover the costs of offering subsidized CFLs through local Home Depot stores - so you pay and get nothing in return!

    jump to top jamie says:

    If you think that policy is controversial:

    Pepco, which serves Montgomery County, Maryland is charging their customers in order to offer a discount on CFLs at certain stores. I'm guessing they don't partner with any small local stores.

    jump to top Albert says:

    I have to agree with brownjeans and liz. There's not a single incadescent in my home, in fact i use T5 fluorescent tubes which are FAR more efficient that CFLs.

    But if my electric compay sent me something i didn't ask for and then proceeded to bill me for it, i'd refuse to pay too.

    jump to top XnS dVd says:

    Yes, this is definitely a case where no matter how environmentally friends the theoretical outcome would be of increasing CFL use, the company really needs to make this a voluntary process (not to mention that they're charging over-the-top prices for these bulbs to consumers).

    If CFLs are going to be regulated and forced down peoples' throats (not the rightway IMO because we should be regulating efficiency, not specific technologies), it is not the place of the business itself to do the forcing.

    jump to top Jensen [TypeKey Profile Page] says:

    This whole CFL schtick is a blip anyway, and their popularity will be short lived. LED tech is more efficient per lumen, less heat, no heavy metals or toxics, more flexibility and longevity, and ease of recycling. These guys just wanted to appear forward-thinking and they ran into some blowback they might have seen coming.
    Utilities in general are just treading water sweating their position in the market; what they'd rather not see is a serious discussion about distributed generation. This seems the most practical and cost effective way of covering gaps in the grid capacity, because it can be scaled, derived & applied locally or regionally based on need. In some places photo- or thermovoltaic, others water and tides, still others wind. Local resource for local use.
    A slight tangent off topic, but there you are.

    jump to top John says:

    Just a thought: wouldn't that violate postal regulations? You can't change for something sent unsolicited.

    jump to top ProfJ says:

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