Energy Ad "Recycles" Old Footage to Make Green Point
by Jeremy Elton Jacquot, Los Angeles 
on 01. 6.08
Well, that's one way to showcase your green credentials: British energy firm EDF Energy has launched a TV ad campaign using old (they prefer "recycled") clips from shows such as The Wombles and Thunderbirds; footage from speeches by JFK and Bill Clinton; and tidbits from various public messages about saving energy. It concludes with the tagline: "Save today. Save tomorrow" (not as clever, we know).
The short spot also features a version of the Sesame Street song, "It's Not Easy Being Green." Through this TV ad and others to follow in print and radio, the power supplier hopes to highlight its pledge to lower the carbon intensity of its electricity production by 60% by 2020.
Via ::Energy firm recycles Wombles for ad (news website)
See also: ::Great Moments in "Green" Advertising: GE's "Sexy Coal Miners" Commercial, ::Has The Advertising Industry Woken Up to Green?
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