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A Picture is Worth...Taiwan's Recycling Logo

by Collin Dunn, Corvallis, OR, USA on 12.26.07
Design & Architecture

picture-is-worth-taiwan-recycling.jpg

A great example of smart graphic design, the real genius of Taiwan's recycling logo is its multi-functional utility. Look at the white space to see what we mean. ::Bubble Jive via ::NotCot.org

Comments (12)

nice. very fed-ex-y.

jump to top randy says:

brilliant. wish I came up with that one...

jump to top Anonymous says:

Before anyone points out that the look of the logo is reminiscent of a swastika, keep in mind that Taiwan is largely Buddhist, and in Buddhism, the swastika is a traditional symbol that long predates nazism. (And as far as I've seen when I last visited Taiwan, the Buddhist swastika is used in both the clockwise and counter-clockwise forms.) Perhaps this too was part of the intended logo design?

jump to top Berkana [TypeKey Profile Page] says:

all that says is "please recycle used batteries". how multi-functional is that... ? unless they're using the same logo/symbol for all recycling purpouses?

jump to top j says:

I like the combination of black arrows and white arrows. Reminecent of Escher. They could clean up the swastika effect by filling in the spaces on the outer edge. Or, make it as a circle instead of a square.

jump to top ABQ says:

As long as red is not used, I'll give the swastica thing a pass

jump to top Sam-Hec says:

What's wrong with the international recycling symbol?

jump to top Ragnar Roeck says:

They should stick with the international symbol. Is this story for real??? because this looks like a swastika.

The illusion created by the arrows is cool, but they should drop the long tails on the black arrows, or just make it a box.

jump to top outdoor [TypeKey Profile Page] says:

maybe i'm just naive, but i didn't see the swastika symbol until it was repeatedly pointed out. And, while the symbol is, for good reason, offensive to most of the world, it wasn't always an evil symbol. It is not the fault of the Buddists that their peaceful symbol was corrupted by the nazis.
And, while there is nothing wrong with the international symbol, maybe they choose to create their own believing national pride would encourage their citizens to recycle. if it works, then they should use their symbol and everyone else should leave well enough alone.

jump to top liz says:

The nazi swastika was tilted 45 degrees, black in a white circle on a red background. Try not to be offended by any other instances. I don't see how this comes anywhere close.

jump to top Brad says:

this symbol includes the new 4th 'r', rethink.

jump to top hansning says:

I stick with Isa. People, swastikas are used since for thousands of years, in many different cultures with no contact at all with each other. Why should one compare the nazist swastika with anything similar to it? That's not what our teacher had in mind when teaching History.
What I believe to be the message in this symbol, it's really simple thus genius: 4 arrows, 4 types of material that can be recycled: paper, glass, plastic, metal. The inner arrows finalize the idea of cycle, that production and use of these material have to walk together with recycling. The counter-clockwise form gives me the impression of involution, of diminishing, what industry does, recycling undo.
And let them be! I doubt that anyone wouldn't recognize what that symbol means. It's the recycling of it's symbol. It's meta-recycling. hehe

jump to top Fernando Canto de Andrade says:

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