Jova Design: Dutch-Nepalese Fair Trade Jewelery
by Petz Scholtus, Barcelona, Spain on 12.11.07
This is a sneak preview of a gorgeous jewellery collection and bags named Jova Design. It’s a joined project between the Ducth fair trade organisation Tilingo Nepra, Dutch Design in Development (DDiD) and jewellery designer Joanne Zwart.
Working with local people in Nepal, designer Zwart decided to use natural and local materials like wood, hemp, cotton and bone. She also found inspiration in the symbolic Nepalese jewellery like the Buddhist and Hindu prayer beads, made from the dark rudraksha berries.
This project is one of many others set up by the DDiD, who specialise in linking Dutch designers and companies to businesses in developing countries. They create opportunities for companies in the developing world, to step into the European market under fair trade conditions. Via ::Design.nl
