World Peace Through Dirty Underwear
by April Streeter, Gothenburg, Sweden on 11.12.07

Remember Björn Borg? The former world famous Swedish tennis star is busy in Europe selling a lot of expensive underwear. At first thought it may seem hard to understand exactly how buying overpriced knickers could be part of a treehugger lifestyle - but wait. Bjorn Borg's latest campaign is a call for us all to send our ugly, worn out and full-of-holes old undies to the world's worst warmongers.
Admittedly it would be better if Borg was one of the Swedish retailers now selling 'intimates' with organic and/or Fair Trade cotton. He's not. Yet when you think of the waste of human and material resources that war represents, than Borg's campaign kind of makes sense. All that marching some of us might have done to stop the war in Iraq didn't seem to do any good. Perhaps instead a more graphic demonstration of how war is just a tired, old paradigm is required. And if while digging through the underwear drawer you find you really do need a couple new pairs, instead of buying from Björn, check out Swedish companies' Polarn och Pyret (Europe only), and H&M (U.S. too!) for some organic underwear inspiration.
Thirsty for more? Check out these related articles:
- The Smoke-Free, Nicotine-Free and Now Organic Swedish Snuff
- Use These Green Time Savers for the Holiday Season
- 5 Things to Look for in Eco-Friendly Christmas Gifts
- To Save Fuel, Park at the Back of the Lot





















ok kind of an add
If dirty underwear is really beneficial to world peace,that's too great.of course,it can't do .kill war and let war far off from person and let peace occupy the world.