maybe, just maybe, this device is for that sad, sad individual who never learned to write? They learned to read, but no one taught this sad person to use a a pen or pencil!

I think this must be a stupid invention on just about every level.

It offers nothing.

Maybe if it only stored the list electronically it'd save paper? Still, the embodied energy of the device would be pretty significant, and even the power consumption per use. The paper required for a shopping list is pretty cheap.

Maybe if it told the store what you needed? Maybe if it tracked what you had/didn't have, what you'd bought last time?

It's a paperweight. And an ugly one at that. It does nothing you couldn't do with the average cellphone.

I bet people will still buy it and convince themselves that it's changed their life for the better. Hooray for the mindless consumer!

I make my shopping list on my computer using BackPack. This way, I can sort and edit the items without having to waste ink and paper.

I found that just writing down a list on the fridge made me end up reordering it and sometimes forgetting what particular kind of whatever I was going to pick up.

By putting it online, my wife and I can collaborate on it and then use our phones to go down the list when we're at the store. And since we're not as limited by space as we are on a paper shopping list, we buy the exact kind of item we're looking for.

So what's more unTreehugger: Using paper or using a computer and web application to do your shopping lists?

Silly, I've been using some free software for my PalmPilot called HandyShopper for years now. I can't remember the last time I wrote down or printed a shopping list.

Can I add that this time of year even though I've opped out of junkmail we still get catalogs full of stuff like this. This is just another gizmo that once someone is tired of it will end up collecting dust thus wasting all the resources that went in to constructing the stupid thing. Add to that all the stupid catalogs which end up going straight to the recycle bin.

Icelander, I like your idea of puttling your list on the computer and looking at it on your phone. By collaborating with your wife you end up with less trips to the store etc.

Not sure about the "Alphabetizes and groups items by where they’re found in the store" claim. I know certain products are generally grouped together, but there's always the occasional product I have to end up hunting for (e.g., organic pasta that's shelved with the other organic products instead of with the pastas).