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Trendwatching: Eco-Fatigue

by Lloyd Alter, Toronto on 11. 6.07
Business & Politics

2007-11-06_084415.jpg

That is what Trendwatching.com calls it: "Serious ECO-FATIGUE is upon us, as independent and experienced consumers are fed up with being told what to do, or, more specifically, told what not to do. Treated like unruly infants, the ECO-FATIGUED increasingly rebel against the green movement’s obsession with ‘no’.

One example they use as a demonstration: a revolt by Porsche owners over the development of a hybrid Cayenne. "This once proud SUV, powered by fossil fuels straight from the raw and unforgiving depths of oceans and deserts, will soon become a mere battery-operated, neutered shadow of its former self." Founder of legally challenged website therealcayenne.net says ""The Porsche Cayenne Hybrid is an insult to owners of honest Cayennes. It's bad enough SUV owners get so much abuse for polluting the earth, clogging the streets and driving recklessly. Now we also have to deal with the insecurity of being seen as 'hybrid drivers', as the public won't be able to tell the difference between a hybrid Cayenne and the real thing."

We are pleased to find another website with the humor of the Onion. ::Trendwatching

Comments (8)

I had no idea that that it was even POSSIBLE to be lower on the food chain than Faith Popcorn! Wow, you learn something new every day.

jump to top rob says:

Porsche discontinued their racing program to develop the Cayenne. The Cayenne is an embarrassment to Porsche's racing history. I don't know how people could even own a Cayenne and be proud of it on automotive history alone!

jump to top Marie says:

Porsche discontinued their racing program to develop the Cayenne. The Cayenne is an embarrassment to Porsche's racing history. I don't know how people could even own a Cayenne and be proud of it on automotive history alone!

jump to top Marie says:

Stupid UVs might become Smart UVs once decent batteries and systems are developed ... just look at all that space and the heavier suspensions to carry the weight of batteries!

Electric propulsion systems can have as much torque or more than gas systems. Once the range and re-charge issues are worked out gas systems will be like steam engines.

vsk

jump to top vsk says:

"This once proud SUV, powered by fossil fuels straight from the raw and unforgiving depths of oceans and deserts, will soon become a mere battery-operated, neutered shadow of its former self."

lol
car owners are funny

jump to top MY says:

I blame the term "eco-friendly." Every time I hear that I want to punch someone.

jump to top john m says:

I agree... The Cayenne isn't even a real Porche...

Just a poshy way of showing you've got too much money...

jump to top Ben Bammens says:

Yeah a two ton car that normally uses 22l/100km goes Hybrid. Talk about "golden turd".

jump to top Joerg says:

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