NBC Universal's Green Week on TV
by Jasmin Malik Chua, Jersey City, USA on 11. 6.07
Contestants of NBC's The Singing Bee will be crooning songs about the environment, while the red, blue, and black teams on The Biggest Loser will learn how to exercise sans electricity. Bravo's The Real Housewives of Orange County get tips on how to live with less bling and more green, the Bionic Woman goes to an international environmental convention in Paris, and Al Gore shows up on the set of 30 Rock.
No need to adjust your sets, your TV is going greener this week with NBC Universal's week of environmentally focused programming, part of its new "Green is Universal" campaign. With "Green Week," NBC will be "entertaining, informing and empowering Americans to lead greener lives," with these Very Special Episodes of your favorite shows, Web clips, and PSAs from stars such as ER's Linda Cardellini, Law & Order: SVU's Christopher Meloni, and Las Vegas' Josh Duhamel. Hey, the more you know... ::NBC
Isn't NBC owned by GE, which is working to bring back nuclear power, the energy that pollutes for 10 thousand years? Let me guess: nuclear power is green.
The green promotion was also featured on the Sunday Night Football Halftime show this week. They shot the halftime segment with the lights off in the studio (there were candles on the desk and the hosts had glow sticks). Bob Costas explained the Green Week connection and said that although they will have the lights back on during future shows, NBC has pledged to keep the lights off whenever they are not actually on the air - which sounds like a step in the right direction.
Interesting note: the halftime show was sponsored by Toyota, they had huge logos all over the screen throughout the segment. Toyota was very clearly trying to build on their image as the greenest car company.
I like to see these big name companies going green. This is what it takes to raise awareness.
It is good to see programing that brings awareness but after this week is over, they will go right back to the way the always do things.
That is not going green, it should be about making permanent change not a half-hearted effort to make it look like you are doing something to help this world.
did anyone see the thing during Heroes when it showed the cast "planting trees" into planters and watering them with fiji water bottles. stu-pid. not helping. not to mention, the entire cast looked like they'd rather be doing anything other than that...
This is a stupid publicity stunt, to make people think that they are "green", because its hip. I great thing to be hip, but again, they are owned by GE, so why go green when they make weapons that help to support a war for oil? They would be losing money w/o war, and this makes people that have no idea what a farce NBC is pulling over people's eyes. Maybe going green for NBC would be to shut off your tv for a week?