Burt's Bees Creates Buzz to Save Its Own, Gives Away Free Seeds
by Jasmin Malik Chua, Jersey City, USA on 11. 7.07
Photo credit: blentley
Burt's Bees certainly has been busy: The company recently trotted out its co-founder Burt Shavitz out from retirement to raise awareness about the disappearing honeybees, most notably in a cinema campaign to raise awareness of Colony Collapse Disorder.
Coinciding with the big-screen debut of Bee Movie, the new public service announcement running in theaters highlights the fact that every third bite of food we eat depends on bees for pollination, with Shavitz talking about the important role bees play in agriculture. "We believe the bees' survival depends on how we manage and protect our world," he says. "Burt's Bees is funding research to help find a solution, and you can help too. Support your local organic farmer. Plant a seed. Make a healthy place for the bees to live."
The spot also urges audiences to visit Burt's Bees' Web site to learn more about CCD, as well as sign up to receive a free packet of wildflower seeds to grow your own bee-friendly haven.
Through a recent grant, the company has paired up with the North American Pollinator Protection Campaign to create the Honeybee Health Improvement Project, a research task force is led by Danny Weaver, J.D., president of The American Beekeeping Federation, Christina Grozinger, Ph.D., asst. professor of insect genomics at North Carolina State University and Barry Thompson, M.D., a director of the Eastern Apicultural Society.
In a press release, Burt's Bees acknowledges that one of the many suspected challenges to honeybees is the use of pesticides, and attests that the beeswax for its products come from wild bees that are not exposed to pesticides as they pollinate wildflowers. ::CSRWire
I plant sunflowers in my yard for the bees and the birds. All they need is water and sun, very low maintenance. They can also cover unsightly fences and the like. They act as a long range beacon for the bees, which then pollenate my vegetables. I use the seeds for the birds in winter. I also hear sunflowers do a great job of cleaning toxins out of soil, without putting it in their seeds, but I don't know if that is true or not.
Beautiful picture, thats how i like to think about our planet.
and now burt's is owned by clorox!
True. Now Burt's is owned by Clorox who tests on animals. They stole this whole thing from BeeCeuticals, a real green company who is organic and fair trade and works to save bees. This is such greenwash! It is laughable that they had to drag Burt back out for "credibility" because all they have now are suits from L'Oreal running the show.
Burt's is downhill so fast. I mean, Clorox, come on. And now we are supposed to believe that they want to help bees! I am a beekeeper and there is no way to extract the beeswax they use from "wild bee hives" without DESTROYING a wild hive. You would have to get it from a kept hive in order to maintain the hive with no guarantee they have no pesticides on them. I guarantee they buy bulk beeswax from some scary company in China that is cheap, cheap, cheap because it is all about the bottom line. I can't believe people are still believing the Burt's Bees Hype.