Amory Lovins, Prophet of Radical Energy Efficiency

Amory Lovins, physicist, author, inventor, consultant, and co-founder of the Rocky Mountain Institute, as well as one of our nation's greatest minds, received Popular Mechanics' 2007 Breakthrough Leadership Award on Tuesday for devising inspiring yet pragmatic ways of conserving resources and slashing fossil-fuel use without sacrificing prosperity. "Oil," he said at the magazine's Breakthrough Conference, "will go the way of whale lamp oil" as we couple efficient use with alternative supplies.

In this video, Lovins turns the energy problem on its head simply by "substituting technology and brains for energy and money." ::Popular Mechanics

Follow @TreeHugger on Twitter & get our headlines with @TH_rss!

Thirsty for more? Check out these related articles:

• Meet Green Business Consultant Tyler Moorehead, of GreenUnlimited
• Meet Auden Schendler, Author of Getting Green Done
• Green Glossary: Nature Deficit Disorder
• Forget about Pills: Eat Away A Bad Mood!
• We Love 5min.com for Simple DIY Solutions
• Focus on Focus Earth: Saving the Whales (Video)

Local Food

Green Building

Hybrid Cars

Alternative Energy