Amory Lovins, Prophet of Radical Energy Efficiency
by Jasmin Malik Chua, Jersey City, USA 
on 10.11.07
Amory Lovins, physicist, author, inventor, consultant, and co-founder of the Rocky Mountain Institute, as well as one of our nation's greatest minds, received Popular Mechanics' 2007 Breakthrough Leadership Award on Tuesday for devising inspiring yet pragmatic ways of conserving resources and slashing fossil-fuel use without sacrificing prosperity. "Oil," he said at the magazine's Breakthrough Conference, "will go the way of whale lamp oil" as we couple efficient use with alternative supplies.
In this video, Lovins turns the energy problem on its head simply by "substituting technology and brains for energy and money." ::Popular Mechanics
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