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Carbon Health Warnings on New British Cars

by Lloyd Alter, Toronto on 10.20.07
Cars & Transportation (cars)

warnings.jpgAccording to the Times, "all advertising for new cars will have to carry cigarette-style “health warnings” about their environmental impact, under a European plan to force manufacturers to reduce carbon dioxide emissions. Advertisements in newspapers and magazines, will have to devote at least 20 per cent of the space to details about fuel economy and CO2 emissions. At the moment manufacturers have to include only basic mpg and CO2 figures in the small print. Car advertisements will have to carry colour-coded emissions labels such as those already displayed on new fridges and washing machines, with bands ranging from dark green to red."

This is the thin edge of the wedge! As with cigarettes, one keeps upping the ante. Now the cars are getting this in advertising and sales literature; next will be bumper stickers on the cars stating their rated emissions, and finally the cars themselves will be colour coded with paint ranging from dark green to red, so that we can instantly pick out the scarlet letter and hurl abuse at them. ::Times Online

stickers from New Economics Foundation

Comments (9)

yeah... makes you really think about it.. doesn´t it?

jump to top solarium says:

Finally warning labels for the health of the Earth! I really hope the US adopts this policy.

jump to top Bobert Trebob says:

Are these for real? Hope so.

In this oh-so-earth-friendly college town, where three out of four vehicles are SUVs or monster trucks, my fingers are twitchin, trying to hold back from plastering "MURDERING THE EARTH AT 12 MILES PER GALLON PER PERSON" stickers on their bumpers.

jump to top Lexia says:

Are these for real? Hope so.

In this oh-so-earth-friendly college town, where three out of four vehicles are SUVs or monster trucks, my fingers are twitchin, trying to hold back from plastering "MURDERING THE EARTH AT 12 MILES PER GALLON PER PERSON" stickers on their bumpers.

jump to top Lexia says:

Wonderful news. Only way people can make good decisions is if they have easy access to good info.

jump to top houston says:

"the cars themselves will be colour coded with paint ranging from dark green to red, so that we can instantly pick out the scarlet letter and hurl abuse at them"


Because that's what environmentalism is all about, ostracizing others about their cars and using tactics employed by fascists and puritanical religious nuts. The more I read Lloyd Alter's posts the more I realize he is not a true environmentalist but one of these "holier than thou" folks who usually pick religion over environmentalism. Whomever said that treehuggers are turning into a religion is dead on. And reading these comments just plays along with the theme of brainwashed sheep that we usually associate with cult members.

LA And you don't have a sense of humor.

jump to top Richard says:

I'm definitely making one of these warning labels for the front license plate of my car.

That is just terrific. Finally another thing that could help raise awareness. I really hope the U.S would also do this too.

jump to top Lily says:

"LA And you don't have a sense of humor."

Somebody's misplacing their anxiety over driving their car too much. (hint: point it at yourself)

jump to top Kevin says:

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