Great Moments in "Green" Advertising: GE's "Sexy Coal Miners" Commercial
by Jeremy Elton Jacquot, Los Angeles 
on 10. 8.07
Remember this little ditty? Though a bit dated now - the spot was originally aired in mid-2005 - this effort by GE to promote its "eco-imagination" campaign remains a classic in what not to do in green marketing. GE was eventually pressured into dropping the ad campaign after it received numerous complaints from coal mining families. Companies (including GE) have grown more savvy over the past few years in "branding" themselves as responsible stewards of the environment - though greenwashing (unfortunately) is still all too common.
Thirsty for more? Check out these related articles:
- Nick Clooney On Growing Up in Appalachia
- Focus on Focus Earth: "24" Pledged to Go Green More Than A Year Ago; Is It Carbon Neutral Yet?
- Recyclable Is Not Recycled: Why Recyclable is the Greenwashing-est Word Around
- Focus on Focus Earth Greenwashing: Know When a Company Is Green And When It's Just Good at Green Imaging?
- Buy A Coal Country DVD, Help Stop Mountaintop Removal Mining
- Turn the Everyday into Eco-Fabulous: How to Transform Tired Furniture into Sytlish Must-Haves
Comments ()
