Great Moments in "Green" Advertising: GE's "Sexy Coal Miners" Commercial
by Jeremy Elton Jacquot, Los Angeles on 10. 8.07
Remember this little ditty? Though a bit dated now - the spot was originally aired in mid-2005 - this effort by GE to promote its "eco-imagination" campaign remains a classic in what not to do in green marketing. GE was eventually pressured into dropping the ad campaign after it received numerous complaints from coal mining families. Companies (including GE) have grown more savvy over the past few years in "branding" themselves as responsible stewards of the environment - though greenwashing (unfortunately) is still all too common.
wow. they should shoot the sequel in a uranium mine...
hahaha that was good, I can't believe people are so uptight as to see it for what it is.
Its an advertisement and sex sells, Its not true to life. They could have put more guys in it though!
I actually LOLed.