YOLO Colorhouse Goes Outside to Play
by Jasmin Malik Chua, Jersey City, USA on 09.12.07
YOLO Colorhouse takes its environmentally sensitive aesthetic outside with its new line of zero-VOC, Green Seal-certified exterior paint, designed to account for the changes in natural light over the course of a day.
"Our process for developing the colors included tweaking them for full sunlight as well as shade," explains Lowe, the company's co-founder, in a press release. "We experimented with each hue by applying them on all the sides of a little outdoor structure, now called 'the Color Shed,' and observed how the colors changed throughout the course of the day."
The result: A select palette of 36 colors, divided into six distinct families with names like Ocean, Desert, and Prairie. The 100 percent acrylic, weather-resistant formulation is available in three sheens: velvet flat, satin, and semi gloss, at $13.95 per quart and $41.95 per gallon. ::YOLO Colorhouse
See also: ::Ask TreeHugger: Household Green Paint Alternatives and ::Affordable Low-VOC Paint?
This paint is great! Yolo is really doing something right...they have the environment in mind while making the paint as well, recycled plastic cans and recycled paper labels! Go Yolo!