Wal-Mart to Hawk House-Brand CFLs
by Jasmin Malik Chua, Jersey City, USA 
on 09.24.07
Photo credit: biketrouble
Coming to a light socket near you: Wal-Mart's own brand energy-efficient compact fluorescent light bulbs, which the big-box retailer plans to unleash at more than 3,000 of its U.S. stores by the end of September.
While Wal-Mart will continue to sell other brand-name bulbs alongside its own Great Value line, it says it hopes the new, more-affordable bulbs will help it achieve its goal of selling 100 million CFLs before 2007 runs out.
"We want to make eco-friendly living more affordable for our customers and with the Great Value CFLs, we can make energy-efficiency easy at an unbeatable price," said Wal-Mart Senior Vice President Andy Barron in a press release. ::GreenBiz News
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