Survey: Would You Pay A Premium To Go Green?
by Lloyd Alter, Toronto on 09. 5.07
In a review of former Treasury Secretary Robert Reich's new book Supercapitalism, Stephen Kotkin of the New York Times writes that we are hypocrites. "One of the book’s examples of consumers’ hypocrisy has to do with canned tuna. J. W. Connolly, former president of Heinz U.S.A., which was the parent company of StarKist, explains that “consumers wanted a dolphin-safe product,” but “if there was a dolphin-safe can of tuna next to a regular can, people chose the cheaper product. Even if the difference was a penny.” The company terminated its higher-cost effort to protect dolphins. After all, it’s a business, beholden to consumers and shareholders." BoingBoing asks, "Are we as a species unable to rectify higher personal cost for an ultimate societal benefit?"





















"A person is smart. People are dumb panicky animals and you know it." - MiB
If you don't want people to purchase something, don't give them the choice. I don't have an internet connection at the store to research every item I buy, nor does the 'highly trained' staff have any clue either.
Marketing will wash out anything that people are going to buy with buzzwords. Terms like 'organic' , 'green', or 'Eco-friendly' are being abused all the time, not only by marketing departments, but by the various websites (cough) that people go to to find answers. 'Cat Herding' comes to mind as a good analogy.
If you want to control the market you will have better luck attacking the source than trying to control the masses. Ban the sale of fish harvested in a un-Flipper-friendly way. Yeah prices will rise and sales will drop but money, like electricity, follows the easiest path.
-Lego
i wanted to vote for the "Regulation and public pressure should ensure that all tuna is dolphin safe. Sorry Charlie, no more Starkist for me." but it didn't really answer the question. The markup on fairly traded and organic food is usually more considerable than 1 cent, and despite the fact that i do believe money needs to be considered as well as the environment and ethics, i don't normally let it shape my decision making.