Could they have done the simulated violin playing better? It's awful. I'm a violist/violinist and it is killing me. Their clothing is great though. All they had to do was consult with an actual string player.

I appreciate ecologically sound fashion as much as the other guy, but maybe you shouldn't use props like violins if your models are going to hold them on the wrong shoulder and grip their bows like tennis rackets :) Just a tip, as it caught my eye before the clothing did.

Good to see more sensible styles; now if they'd just stop using wafer-thin models, the "green" fashion would really be on the right course for instigating real positive change.

I totally agree with Tracey. It's obvious she doesn't play the violin because her pose is just so awkward. I can't see the clothes after that. A good ad must at least have some real elements to it.

Haha, that reminds me of how much it bothers me when "guitarists" play the instrument upside down in commercials. And I won't even start with Danny Bonaducci's bass playing on "The Partridge Family."

At any rate, the inspiration of early 20th Century trains is pretty strange for an eco-friendly clothing line, in my opinion.

Plus, they're too bland for my tastes. I'm looking for some more colorful "green" clothing for my girlfriend's upcoming birthday. Any suggestions?

I'm glad I'm not the only one to get irritated by the violin fiasco. I always want to yell 'hire me, I can actually play the thing!'

Hi James, drop me an e-mail with what you're looking for and I'll help the best I can. (jasmin-at-treehugger-dotcom)

Nothing sustainable if it cost $295 for a fall PIECE.

Violinists out there, I completely agree with you. I'm only grade three, and my posture ain't great, but boy, did a shudder run through me - and a strange urge to correct her.
But I love the idea of the company - its looks pretty cool!