Dress to Express: (the) Benefits of Cycling
by Warren McLaren, Sydney on 09.10.07
We’ve long pummelled our readers with the benefits of cycling. Now you can wear those sentiments on your sleeve. Well, your chest, at least. The delightful image above was design by C.I.C.L.E. (Cyclists Inciting Change thru Live Exchange) and can be found gracing their organic cotton T-shirts. C.I.C.L.E. is a a project of Social and Environmental Entrepreneurs (SEE). Based in Los Angeles they promote the bicycle as a viable, healthy, and sustainable transportation choice. Which is kinda like saying the sun rises in the east, but a message worth reinforcing at every opportunity. Which for just $15 USD this comely attire adorning your torso will do. ::C.I.C.L.E., via Take The Tooker.
I was wondering how we might be able to work together. i am trying to get the word of the Bicycle Benefits program out there. the program rewards cyclists for their committment to clean air, foreign oil independence, helmet use and healthy transportation. The program uses an affixed helmet sticker as ones ticket to discounts and rewards at Bicycle Benefit business member´´s stores. thanks, ian www.bicycleben