Josh Dorfman: Lazy Environmentalists are people who want to be environmentally conscious, and will be, provided the choices are convenient and fit the way they want to live. Deep inside there’s probably a lazy environmentalist in just about all of us. After all, we live in the culture of convenience. The expectation of convenience seems like it has become hardwired into our DNA

EG: What do you say to the "America Can't Buy Its Way to Sustainability" argument?

JD: I’d say that I agree. But that doesn’t mean we ought to disregard all the really cool green solutions presently available to us to get us moving in a significantly greener direction. To really solve climate change and other serious environmental challenges we’re going to need a joint and massive effort from business, government, non-profit organizations, and consumer-citizens. We are all responsible for our situation, and we all have a role to play in achieving solutions.

EG: What, if anything, scares your pants off?

JD: The mindset that still thinks Hummers and McMansions are a good idea. That and snakes.

EG: What what gives you the energy to do this for a living?

JD: I like operating on the cutting-edge and “green” is where the action is. “Green” is where the most innovation is taking place across nearly every industry. “Green” is what’s going to determine whether the 21st century is peaceful or chaotic. And there’s no going back. We have to deal with what’s in front of us. That’s the great challenge for every generation alive. What could be more exciting?