“But Carol Spalding, of Clarkson's funeral directors in Bath, said the policy could cause more distress. She said: "If somebody you love has died I'm not sure that you would be particularly happy about them being left overnight for cremation. It's a very difficult subject to broach - you're sitting in a room with someone who's feeling very raw. There are a few tears. You are talking about delicate things like readings and vicars. Then you have to ask them to sign the form and tell them the cremation might not take place that day.”

We understand that death and bereavement are never an easy thing to experience, but from our perspective, there are always ‘practicalities’ to deal with in funerals, and we can’t personally see why the exact time of cremation would cause that much offence or stress. Having said that, cultural and personal attitudes to death vary widely though, so we don’t envy the folks who are trying to sell this plan. ::The Guardian :: via site visit::