Jerry Stifelman is founder and creative director of The Change, a good-for-the-world brand strategy and design agency. Between 1993 and 2004, Jerry worked as a brand strategist, creative director and writer for leading brands, including MTV, Banana Republic, DKNY, Mountain Dew, Sprite, Chrysler, Jeep, Sun Microsystems, Puma and Reebok. After a decade in this traditional advertising biz, Jerry, convinced that the truth is your best tool, took his talents and skills to the more sustainable and greener side of marketing where he could work with good-for-the-world brands as well as justice-seeking, environmental and world-changing organizations. When he's not writing, he spends his time mingling and speaking at Green festivals and conferences and can often be seen around Chapel Hill, North Carolina in his utilikilt.