Survey: What do You Look For When You Shop?
by Lloyd Alter, Toronto on 07.13.07

Jerry Stifelman noted in his post: "Organic jeans look just like regular jeans. Fair Trade, Shade Grown coffee can taste just like conventional coffee. FSC-certified wood looks exactly like wood that's been poached from the rain forest." and "being sustainable in a non-sustainable world is expensive."
So it all looks the same, the original high fashion item, the knockoff, the organic or the cheapo made with "Pesticides, particulate pollution, toxic runoff, industrial waste and shoddy labor practices."


















When I buy, I look for durability first. Which is better: Cheap organic, fair-trade jeans that will last me one season, or conventional jeans that, as is the case with some of mine, I'll wear for a decade or more. (I actually have a couple pairs of Old Navy jeans that I've had since I was 15, and I'm turning 26 in September.)
Same goes for other things. When I buy furniture, the first thing I look for is whether it's made from real wood. This way, I can fix it if it breaks. Even if it's not FSC certified, this means I don't buy as much furniture in the long run. Luckily, one of my favorite furniture stores, Just Cabinets, stocks a wide variety of FSC certified, all-wood furniture. I picked up eucalyptus, FSC certified patio set there a while back that looks great, folds for easy storage, and will age well.
When I buy kitchen stuff, I look for the same thing. Rather than buying cheap measuring spoons and cups, I spend a little more and buy stuff that's sturdy enough for me to hand down to my grandkids. I fully intend for my 10" chef's knife, my cast iron skillet, my 18/10 stainless steel measuring spoons and cups, and my $15, yard-sale-find Williams Sonoma stock pot to last me the rest of my life and then some. None of these are "green," but the sturdiness of construction and classic design will ensure a long life for all of them, and less resource consumption.
It was hard to answer this since you only get 1 option instead of being able to grade the options. Because I first try for used with clothing (but not coffee or food), organic/fair trade with food and house products unless the price is prohibitive and I always take style into account overall.
I don't think I can vote properly- as JC said, the survey needs to be broken down by type of product.