Alternative Apparel's Organic Line

Alternative Apparel's Organic Line

If you like your togs sweatshop-free, but don't want to fatten the pockets of a pornographer, check out Alternative Apparel's new eco-friendly line. Making its debut late July, the Alternative Earth collection is made from pesticide-free organic cotton, recycled polyester, and rayon made from naturally occurring polymers, and then dyed with non-toxic, low-impact dyes. The environmental-forwardness of the line can be somewhat misleading, however, when you examine the fine print. While some of the company's tees are indeed 100 percent organic cotton, certain styles, such as the Eco-Heather Sleeveless Hoodie, contain 38 percent cotton, with only 7 percent of that actually organic. Expect clean, classic lines in the form of tees, hoodies, tanks, henleys, and track pants, available in both solid and heather colors. A basic crew-neck tee costs $28. :: Alternative Apparel See also: :: The Gap Goes Organic-Cotton Pickin', :: H&M's New Organic Cotton Collection, and :: L. L. Bean Does Organic Cotton