Alternative Apparel's Organic Line
by Jasmin Malik Chua, Jersey City, USA on 07.18.07
If you like your togs sweatshop-free, but don't want to fatten the pockets of a pornographer, check out Alternative Apparel's new eco-friendly line.
Making its debut late July, the Alternative Earth collection is made from pesticide-free organic cotton, recycled polyester, and rayon made from naturally occurring polymers, and then dyed with non-toxic, low-impact dyes.
The environmental-forwardness of the line can be somewhat misleading, however, when you examine the fine print. While some of the company's tees are indeed 100 percent organic cotton, certain styles, such as the Eco-Heather Sleeveless Hoodie, contain 38 percent cotton, with only 7 percent of that actually organic.
Expect clean, classic lines in the form of tees, hoodies, tanks, henleys, and track pants, available in both solid and heather colors. A basic crew-neck tee costs $28. :: Alternative Apparel
See also: :: The Gap Goes Organic-Cotton Pickin', :: H&M's New Organic Cotton Collection, and :: L. L. Bean Does Organic Cotton
>>If you like your togs sweatshop-free, but don't want to fatten the pockets of a pornographer
What does that mean?
oh, I think I get it... A & F?
Sean, google "Dov Charney"
@sean: He's referring to American Apparel. Some of their recent ads were kind of steamy. Google 'em.
ah - thanks
Hey, I love American Apparel. Yes, Dov Charney is a pervert, but their company is very progressive in terms of how they run everything. From free subsidized lunches, English lessons, and even bikes if the employees don't have other means of transportation. They even have massagers on the factory floor to sooth workers' achy hands, arms, etc.
Yeah, so they want $40-60 per t-shirt. Um.....yeah I think I will stick with purchasing used t's. I understand that it takes more $ to make these shirts, but if they want to "revolutionize" the marketplace they should try to sell them to the middle class (bigger market). I am not sure of their exact process but I'll bet they could start with devloping greater efficiency with the manufacturing and attainment. I know I know their are limits: my pockets also have limits.
I really wanted to get my nieces and nephew American Apparel gift certificates for x-mas last year, but couldn't really send a bunch of teenagers I'm related to to their site (or store, 'cause so many of them are decorated with vitange porn mag covers) with a clean conscience. I wanted to get them a gift certificate to something cool enough for them to be into, but less bad from an eco/social perspective.
So I clicked this link. But the women models on this website aren't wearing bras. And I mean, I'm totally cool with that... and if I saw these women walking down the street I would probably say, "holla back at me" or something equally inane in hopes I could get them to make out with me later. But again, this isn't something that I want to direct my teenage nieces to, either.
Great link. Thanks! I'll be sure to read the fine print on each style before I buy.
alternative ( way way way different than American Apparel ) has the best tee shirts by FAR......both are available wholesale, but Alternative is doing way cooler fabrics and cuts than American and Alternative are more of "the good guys" in the market....their philosophy is more about the artist/wearer than American.
Plus, Alternative has a way more diverse selection in organic/eco than any other supplier i have seen. By far the most comfortable shirts i own ( and the ones i prefer to wear ) are made by Alternative.