Bathing Beauties at Sexy Seasides

" Oyster Pleasance" by Sally Spencer-Davies

After we wrote our post about the revitalization of the English Seaside, Alex of ::Shedworking reminded us that there are a lot of initiatives going to make the seaside fun again. One is Bathing Beauties, a project "conceived by lead artist Michael Trainor to create a series of dramatic and beautiful new seaside architecture for a superb but partly forgotten 10 mile stretch of Lincolnshire coastline, UK, from Mablethorpe to Anderby Creek." It included a worldwide open competition that attracted 240 entries. What a way to renew and revitalize.

Beach huts are unusual buildings in that they " occupy an envious position of great natural beauty in the landscape where other building interventions are rarely permitted" and that in the UK, "Everyone loves a beach hut! By definition they only exist for leisure purposes – eating, reading, pottering, snoozing, changing into and out of bathing costumes."

'Jabba' by 'I-am' associates, Uk

Over one hundred of the models can be seen at The Hub: National Centre for Craft & Design, Sleaford, Lincolnshire, UK. until September 2. ::Bathing Beauties