New Collection by Plusminuszero
by Joey Roth, Brooklyn, USA 
on 06. 7.07
Naoto Fuksawa's company Plusminuszero released its new collection of everyday objects yesterday. The pieces, which include a coffee maker, a space heater, and old-school digital calculators, have a distinctly 80's feel that refrains from overshadowing Plusminuszero's iconic minimalism. The toaster is the greenest of the bunch; with one slot, it saves the energy that would otherwise be wasted on an empty slot when you just want one slice. Despite the collection's thoughtfulness and quiet beauty, each piece seems to be made from molded thermoplastic, as they have been in previous collections. Fuksawa has spoken before about creating design that “dissolves into behavior”; it's a shame that his materials won't dissolve into the earth for a long time.
via ::dezeen
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