Twist Sponges in Clever Packaging
by Lloyd Alter, Toronto on 05.27.07
Twist makes sponges and cleaners using cellulose from renewable tree farms and enuring that 99.7% of their waste is reused. " We set out to turn the world of cleaning products on its head – combining design and environmental responsibility to create functional, beautiful, and responsible alternatives."
But what is really cool is the packaging: printed on the back are plans for turning it into a clever little bird feeder. Instead of becoming garbage, the box becomes a fun activity. NotCot calls it a neat idea but "not so hot on the execution, the packaging is so thin that it’s not that sturdy, and i do wish the design made better use of the existing creases and the diecut windows… this bird feeder wouldn’t hold up well in a drizzle (how about some water proofed packing?) and isn’t quite strong enough to support the birds." Which we suggest is not the point, this could be a great new trend, a toy in every box. ::Twist via ::NotCot
So cool packing... I love seing these kind of stuff :) and it is eco friendly :)
that is so cool! :)
Wrappers could also be mutated into kids' toys, Christmas tree decorations, paper jewelery, and origami cranes for peace!
"Which we suggest is not the point, this could be a great new trend, a toy in every box."
Is this supposed to be a joke?
If it's not the point than this is just a phoney marketing gimmick.If the thing won't actually work as a bird feeder,than it's BS . Besides How many sponges do you go through in a year? In 2 or 3 years you could have ,say 12 to 20 birdfeeders. And what happenes to them after they get soggy in the rain? Still another thing to throw a way. This notion that things made from treesare environmentally clean is misleading. It depends where the wood is harvested. When a forest is cut for wood ,what is regrown is not a forest,it's a tree farm,and it is no longer habitat for many species of both plants and animals. If you're really interested in being green ,you have to dig deeper.