Millets One Earth Camping Range
by Leonora Oppenheim, London, UK on 05. 6.07
About this time last year, as the sun came out, we got excited about eco-camping accessories from the Biome Lifestyle Store. This year we've found some more eco-friendly goodies to add to our camping kit. The UK outdoor store Millets is now stocking the One Earth range which includes wind up torches, wind up phone chargers, Solio chargers, waterproof jackets, organic cotton shirts, recycled PET fleeces and organic biodegradeble travel wash. Look out for the recycled PET sleeping bags and the organic cotton tents, which we can't find online, but which the Observer assures us do exist. Via: The Observer Magazine ::Millets
Millets is about as environmentally advanced as Wal Mart (ASDA in the UK), although in both cases it is quaint that they have woken from their deep "consumption-based" slumber. Let's see where they go with it.
I read this as a response to the H&M, M&S, Top Shop, and Next environmental marketing and advertising campaigns, rather than a true shift of a massive company.
Hopefully, I am totally wrong.
Like a lot of British companies Millets are slack at keeping up with the press. Can't find any teepee tents on their sites.
I've been after an adult sized cotton teepee tent for some time....What's the betting that if it ever appears it'll be small sized and decorated with naff little "tree hugger" patterns?