Discovery Communications Announces New Network: PlanetGreen
by Kara DiCamillo, Newport, Rhode Island on 04. 6.07
We reported in February that the Discovery Health Channel was adding a new natural living show to their lineup. Now Discovery Communications is announcing something even bigger: they’re adding a whole new network. Called Discovery PlanetGreen, the network will be one-of-a-kind with 24-hour programming dedicated solely to living a green lifestyle. Discovery Channel’s Planet Earth, the 11-part mini-series event which started on March 25th, had an overwhelming response (if you’ve seen it you definitely know why) and clearly demonstrated the interest and passion that viewers have for our planet. “The Earth has been central to Discovery since John Hendricks first chose the planet to represent our brand,” said Chief Executive David Zaslav. “The goal of Discovery PlanetGreen is to use Discovery's worldwide credibility to be the most comprehensive and trusted global resource for celebrating, preserving and protecting the planet.”
In addition to a new network, the global initiative also includes a $50 million investment in new original content (with the first new special series called Ten Ways to Save the Planet) and a robust multi-platform offering with interactive tools and comprehensive "how-to" resources. Other aspects of the initiative include plans to secure the LEED Silver certification and to make its global headquarters a carbon-neutral building, and to work with a broad coalition of well established partners, such as The Nature Conservancy, us at TreeHugger and Grist, to produce relevant and entertaining programming, provide timely, reputable information, and inspire individuals to make a difference. It’s exciting for us at TreeHugger as it will further expand our television outreach with what we are already doing with other networks including the Sundance Channel. ::Discovery
Man! I should have mentioned this in the post I just put up about living more greenly! Bringing tips to the masses on television is a great way to help our planet.
Yay! I so hope my cable company gets this. Sure TV watching as a hobby isn't as environmentally friendly as say, composting, but I'm all for it!
"Sure TV watching as a hobby isn't as environmentally friendly as say, composting, but I'm all for it!"
Not as good as composting, but I remember seeing a research on video games that said it's actually pretty good for the planet because while people are doing that, they're not driving around, buying stuff, etc.
Just make sure you subscribe to your utility's green power program (if it has one) :)
yeah it is a great thing to have, I have extremely awesome ideas for this channel and I would like to get in contact with a producer or writer for the planet green channel if it is possible.