Survey: Have Green Magazines Jumped the Shark?
by Lloyd Alter, Toronto on 04.19.07
Vanity Fair. Elle. Canadian House and Home. Azure. The list of special green editions that we have covered barely scratches the surface of what is on the stands, coming in the mail, or that we wouldn't touch, like this fishwrap that says "Eco Chic: Its fabulous being green" on the cover and has 2/3 of a page on makeup, thats it. Vanessa at Greenasathistle says "Seriously, if I read the word “eco-chic” one more time, I’ll jab my eyes out with my biodegradable pen.....Plus these magazines are all so redundant. I mean, enough with the Top 10 Things You Can Do to Help the Environment — Wait, let me guess, drive less and screw in a CFL light bulb? Whoa, never would have thought." Does the wisdom of this crowd say that we have reached the tipping point?
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Many people will say, "At least they're making an effort." Um...no they're not...not really. I even saw that one of the "green" issues of a mag went ALL out and used 10% recycled paper. I'm SO proud of them.
I agree...it is getting very redundant.
seriously, it's not that i mind, it's just that soon enough all these well-meaning consumers are going to realize that they weren't helping when they needlessly bought that fsc-certified couch.
and how about that phrase "eco-friendly," how 1992 is that?
I think the author's compulsive over-use of the catch-phrase, "jumped the shark", has jumped the shark -- like around seven years ago.
Texterity has a bunch of digital magazines on their website. My favorites Organic Style and are Organic Lifestyle Magazine (being the tree hugger that I am). They also have a bunch of others, including Popular Science and National Geographics Green Guide.